CASE STUDIES: GROUP VOICE AMPLIFIED
amplified collaboration - reach the community
organized protest - getting heard by the world
independent business - product launch + support
group action - confederate buying + team trading
amplified collaboration - reach the community
organized protest - getting heard by the world
independent business - product launch + support
group action - confederate buying + team trading
"Many of the issues at the heart of computational propaganda – polarization, distrust or the decline of democracy – have existed long before the Internet. The co-option of social media technologies should cause concern for democracies around the world – but so should many of the long-standing challenges facing democratic societies."
Samantha Bradshaw, Oxford University Computational Propaganda Research
"Manufacturing consent is a perennial evil. Corporate monopoly is a fact of free market capitalism."
focused group action
organized scheduled professional meme teams work, respond, pool in/out text
posting/responding/reaction scheduling plus algorithm amplification by others boosting you
ORGANIZED PROTEST - GETTING HEARD BY THE WORLD
87% of countries use human-controlled accounts
80% of countries use bot accounts
11% of countries use cyborg accounts
7% of countries use hacked/stolen accounts
71% of these accounts spread pro-government or pro-party propaganda
89% attack the opposition or mount smear campaigns
34% spread polarizing messages designed to drive divisions within society
75% of countries used disinformation and media manipulation to mislead users
68% of countries use state-sponsored trolling to target political dissidents, the opposition or journalists
73% amplify messages and content by flooding hashtags
"The use of computational propaganda to shape public attitudes via social media has become mainstream, extending far beyond the actions of a few bad actors. In an information environment characterized by high volumes of information and limited levels of user attention and trust, the tools and techniques of computational propaganda are becoming a common – and arguably essential – part of digital campaigning and public diplomacy."
Philip N. Howard, Oxford University Computational Propaganda Research